Leading companies sign letter of intent designed to bolster retail technology, security in Mexico

An agreement between three industry giants will have a transformative impact on Mexico's retail with potential growth throughout Central America.

VSBLTY, a provider of security and retail marketing technology, along with Mexico’s Grupo Modelo and Retailigent Media signed a letter of intent to develop an international in-store media network of approximately 50,000 Modelorama stores and neighboring bodegas in Mexico. Grupo Modelo is part of the AB InBev family of companies, owns Modelorama, the second largest convenience store chain in Mexico. The deployment will begin with 5,000 Modelorama stores and 15,000 Bodegas, GlobalNewswire reported.

The project creates the largest digital in-store media network in Mexico. As such, it will provide analytics, real-time point of sale reporting and real-time security powered by artificial intelligence. In terms of future goals, the group would like to expand into Central and South American countries by 2027. Thiago Porto, vice president of Transformation and People, Middle Americas said the plan is for deployment in 50,0000 stores by 2027.

“These traditional neighborhood stores are the most important channel for consumer products in Central and South America and cannot be left behind as the rest of the retail landscape goes through a massive digital transformation,” he said, GlobalNewswire reported.

Retailigent Media currently has offices in Mexico and five other Latin American countries. It is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent has established relationships with a number of the world’s leading brands such as Coca-Cola, P&G, Diageo and Telefonica, GlobalNewswire reported.

VSBLTY technology provides enhanced customer engagement and audience measurement including store and computer demographics. It’s AI-driven software, Vector, provides facial recognition for enhanced security.

“The three firms are partners in this long-term plan,” VSBLTY Co-founder & CEO Jay Hutton said, GlobalNewswire reported. “We will be supplying all our proprietary software licensing for analytics, security and visual display. What is especially exciting is that the network will be offering major consumer product brands the opportunity to advertise to shoppers right at point-of-sale when buying decisions are made.”