British Chamber of Commerce in Mexico issued the following announcement on June 19.
Did you know that many brands get revitalized when making co-brandings? or that even leverage and pay to look for brand associations that manage to increase the desire and preference of consumers.
The co-brandings may be the perfect play in these times for some brands like yours, for example, in the soccer world cup.
This collaboration, through the addition of two brands, provides various benefits for both and together they generate synergies for the services or products they offer in favor of the consumer.
For this to impact the markets and business indicators; It is important that both brands offer, complement and provide benefits for consumers.
From a business point of view, co-branding broadens the value of two brands that complement each other, thus reaching a larger audience, and this also means sharing investments in an equitable manner between the brands in order to increase their value. as a brand.
From this perspective, co-branding also changes the value of competition and rivalry in marketing strategies.
Scope of hearings
According to FIFA, 270 million people globally are actively involved in this sports industry, players, referees, managers, among others, who work for us to enjoy soccer, with a media reach of 1 billion people.
These data represent broad audiences that we can reach by offering more specific benefits or increasing and complementing the value of one or more brands.
Examples of interesting co-brandings can be:
1.Apple & Nike The benefit of connecting technology with training.
2.Johnnie Walker & Turin. Increase product ranges to increase the base of targets.
3.Fiat & Gucci. Launch of an iconic car with ultra style.
How to apply: give your customers what they want.
It is important to see the increased benefits when we collaborate with another brand, because if done correctly it provides freshness and creates differentiators that better satisfy consumers.
So do not forget to think about how to improve the lives of your customers making efforts with other brands that complement them, there is much to gain if you touch some doors and bring fresh proposals to the market, because, definitely the co-brandings can be the play perfect for an event like the world.
*Senior Partner Horizones Consulting
Carmen Castellanos firstname.lastname@example.org
Original source can be found here.
Source: British Chamber of Commerce in Mexico