Pemex issued the following announcement on Aug. 1.
The CEO of Pemex Industrial Transformation said that the new concept will maintain the leadership of the franchise in the national market
With the aim of improving the commercial model of the Petróleos Mexicanos franchise and renewing its processes, today the first "Emblema" service station of the Pemex franchise was inaugurated, located in the downtown district of Atizapán Santa Cruz, State of Mexico.
During the event, the CEO of Pemex Industrial Transformation, Carlos Murrieta Cummings, said that this opening introduces the new concept to maintain the leadership of the franchise in the national market and materialize the evolution of the Pemex gas station network.
Murrieta Cummings reported that in total there will be 45 service stations that in the rest of the year will incorporate the new image, eight of them new and 37 remodeled.
Our goal, he said, is to meet the highest standards of service and care, offering the customer experience, reliability, modernity and innovation. The new image breaks with the conventional and projects the new Pemex: a highly competitive company in an open market.
For his part, Carlos Eduardo Gómez, general manager of the Tianguistenco SA de CV stations, highlighted that Pemex has fulfilled the benefits to the franchisees 100 percent that it announced last November during the presentation of the new model of the franchise.
He indicated that since his gas station incorporated the new image, in mid-June, sales have doubled. "Pemex is the best option in the fuel market," Gómez said.
In the act were also the municipal president Javier Guadalupe Pérez Arcadio and the representative of the construction company Deportigas SA de CV, in charge of the remodeling work, Jorge Garduño.
The new design of the franchise reflects an eagle in flight, leader, strong and agile, with wings extended to new challenges.
Original source can be found here.