GRUPO BIMBO: Bimbo Bakeries USA Launches Organic Bread Line in the US

Grupo Bimbo issued the following announcement on July 5.

Bimbo Bakeries USA, in order to always keep innovating, and in response to the demand for an organic product option, launched, through its brands Arnold, Brownberry, and Oroweat Bread, a line of bread with this characteristic in the United States, available in three varieties:

• Organic with 22 Grains and Seeds

• Organic 100% Whole Grains

• Organic Rustic White Bread

This bread is certified as organic by the U.S.D.A. and verified to be free of genetically modified organisms.

In addition to these options, in selected regions of the USA there are other varieties such as Oroweat Organic Quinoa and Wheat Bread, and Oroweat Organic 22 Grains and Seeds Thin Sliced, among others.

The Marketing Director at Browberry and Oroweat Bread, Marlene Sidhu, said: "We respond to the demand of consumers who want more organic options on bread shelves, and we are delighted to be able to offer these quality products, premium ingredients, and nutritional content of their bread to our valued fans."

With this actions, Grupo Bimbo continues to reaffirm its commitment to satisfy its consumers, through innovative, nutritious products and superior quality.

Original source can be found here.

Source: Grupo BImbo

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